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Does Your Spending Reflect Your Values?


My husband and I attended the Kansas City Pride Festival this weekend, which (among other things) was particularly great for some fantastic people-watching! While I was there, I picked up a small booklet entitled, “Buying For Workplace Equality.” It’s an awesome publication if you, like me, want to make sure that the choices you make about where you spend your money is also a reflection of your own values.

This guide focuses on companies, products and services that support lesbian, gay, bisexual and transgender workplace inclusion. It is organized into categories such as household products, restaurants and retailers, and in each category, various businesses are listed in either green (highest score), yellow (moderate), or red (lowest).

I was intrigued by the booklet because I’ve always believed in the idea that I should use my buying power to patronize businesses that understand and honor the issues that are important to me. I encourage you to do the same!

Tools to help you make informed decisions

The Workplace Equality booklet can be downloaded in PDF format, and you can also request a print copy for free. Or, think about what your own priorities are. If you’re most concerned about the environment, check out Newsweek’s Green Rankings. If you want to spend your money with companies that contribute to particular political parties, has a fun, interactive tool that can really help you make informed decisions.

You might prefer to buy products from small stores or local businesspeople (like the fisherman above!). Buying local keeps more money in the community, saves energy, and helps maintain some diversity in the marketplace. If that’s the case, check out the USDA’s listing of over 7000 farmers markets all across the country or take a look at, where you can find a searchable database of independent businesses.

Whatever issues are important to you and your family, you can always find companies that support your values, and you can easily find out which companies have different agendas.

Why is it important that your spending reflects your values?

Part of spiritual wellness is living a life that is true to your values. When you identify your values and then make life decisions that reflect those values, it puts you more in touch with the true you. And the closer you get to the true you (although it is always an ongoing process), the more you move toward inner peace. You gain more clarity and focus on the things that matter to you, and you get inspired to do the things that feed your soul.

By supporting companies that are in line with your own values, you are walking the walk, and not just talking the talk. Your core self will be a little more content, and you will live a more authentic life.

Have you ever made purchasing decisions based on the social issues supported by a company? If so, I’d love to hear from you in the comments, and you can also find us on facebook at!